When it comes to digital marketing, the more data that you have.. the better and more profitable your campaigns will be. With data you will know what is working and what is not. You will have a better understanding of what to continue doing and what to immediately stop, thus on a trajectory to becoming more and more profitable. Now the only way that you will get this data is if you do split-testing in a highly scientific process. Meaning that you create 2 versions of a page, and make 1 small change.. be it a headline or background or whatever… and then you begin the process of gathering statistically significant amount of data so that you can see which one performs better overall. Once you have a good idea of which is performing better and decide on a clear winner, you then can go ahead and change 1 more thing and run it against the original version and see which one performs better. This process is what’s called “A/B testing” or split testing. This is how you find great campaigns in affiliate marketing. This is how you take wild traffic and then build and mold yourself into a winning profitable campaign. Winners will split test. Losers will wonder about it. If you want to be a highly successful and profitable digital marketer, then you must fully understand how to and be able to do it on all of your campaigns. Split testing is actually a very easy process and not as hard as it sounds. It’s one of those skills thats much like riding a bicycle. Once you know how to do it it will be like second nature and you will have it for the rest of your life. With split testing, you’ll actually reduce your bounce rates. Meaning visitors won’t just come to your page and quickly leave. Because you’ve optimized for this! Not only that, via split testing, you’ll increase your conversion rates. Which means more visitors, more sales and an increased bottom line. When you tweak your campaigns and you’re constantly testing, you ultimately make your page better and better and thus you get the best results. Now all of a sudden, those media buy campaigns that all of your fellow digital marketers whom were not split testing, and were burning away all their cash.. seem to be quite silly for you since you know how to optimize and make the most of your campaigns and budget. By split testing, you will always be making your campaigns better and thus you will have a decided advantage over all of your competitors whom are not split-testing. Not to mention when you do split test your pages, you’ll increase readership loyalty because your pages will be just that much better and you will have happier customers as a result. Don’t overestimate the results that you get from split-testing because many marketers have in the past, and now they aren’t digital marketers anymore because if you don’t split-test you’re on a losing path!
Facebook is the worlds largest social networking platform and with over 2.2 billion active users, it’s a platform that you would be foolish not to be using for any of your digital marketing endeavors. One of the most profitable methods to scale your business is by using their ad platform. With the amount of information that Facebook is gathering on all of its users, you can be damned sure that the targeting for these campaigns will be laser targeted. So targeted that it could be downright scary if you really sat down and thought about it. But for our purposes, as marketers.. it works extremely well. With Facebook Ads, you can promote your app that you’ve been developing for months, and bring it to the world. Or if you created a blog, you could start running some ads to your blog’s Facebook page and then start acquiring fans and followers. A facebook page would esentially work like an Email list where you could start promoting things to it and it would show up onto your fans’ newsfeed. Facebook Ads are extremely effective for any type of marketing as long as it’s digital. Almost all Internet marketers would use Facebook ads as there is no better way to customize an audience with such precision that it should almost be illegal. There was a story about how a developer wanted to target the CEO of Reddit so he could land himself a job interview. What did he do? Well he wrote a blog post on his blog outlining in technical detail all the things that he would do if he were hired at Reddit. And he did so with incredible depth so much so that when he ran a Facebook ad to target the CEO of Reddit, he ended up pulling him to his Blog post and later he received notice from Reddit’s HR team that he should be called in for an interview. That is how effective Facebook ads are! If you have an info product that you want to scale up sell millions of dollars or copies of, Facebook ads would be perfect. If there is a game that you are promoting, Facebook ads will be perfect. Even if you are just running an E-commerce store, Facebook ads will do the trick. There is no niche that Facebook ads cannot work in. The main thing is just to completely understand how the details and the nuances of the platform work and have a solid understanding of how paid traffic via PPC work and you will for sure be successful via Facebook ads. It’s really not rocket science, but it will definitely sky-rocket your sales into the stratasophere due to how effective it is. And we haven’t even got into how much more effective your marketing would be once you implement the Facebook retargeting pixel as well. The team at Facebook got something right when they decided to start mining all their users data in such abundance, and that is.. to be able to effectively advertise anything in the world which lase precision and generate amazing results!